There’s Something Special in the Works
Octoberfest just wouldn’t be Octoberfest without a refreshing beer to compliment the richness of the festival’s bratwursts, burgers and BBQ. This year’s Octoberfest in Downtown Appleton will not disappoint beer lovers. Old favorites are back, and a new treat is in store. Organizers of the event came up with a way create a memorable experience for beer lovers by developing a beer just for Octoberfest 2014. It is called Magic Marzeniac, a clever play on Appleton’s well – known connection to Harry Houdini, as well as a reference to the Marzen style beer, a standard for a classic Octoberfest celebration. It’s a smart move by Wisconsin Distributors, Octoberfest’s exclusive beverage distributor, in an era when public demand keeps increasing for the complex favors of craft beer.
Brewed by Wisconsin Brewing Company, of Verona, Wisconsin, Magic Marzeniac marks the first such collaboration between Wisconsin Distributors and Wisconsin Brewing Company. Ryan Wessley, Import Craft and Specialty Brand Manager for Wisconsin Distributors, explains that everyone in the company was allowed in on the fun of naming the new brew.
“There’s a lot more to the name,” he states. “We did an internal contest here exclusively with all of our employees, giving everybody an opportunity to come up with a creative name. We had two names that we kind of married together. I think it’s going to be huge for the event.”
Tricia Schwartz, Marketing Manager for Wisconsin Distributors is equally enthusiastic about the collaboration. “We’re very excited to be able to offer a locally produced beer from Wisconsin at the event.” The alliterative name refers to a style of beer that traditionally captures the essence of autumn, with dark brown or fire – red hues. Wessley says, “It will look like a fall tree with the dark reds and oranges, and a little bit of that burnt color to it, which is exactly what we were hoping to achieve.”
More good news for beer lovers in the Fox Valley: there will be opportunities to enjoy Magic Marzeniac prior to Octoberfest. Mark your calendars for Monday, September 8. That’s when the beer will be released at a number of bars along College Avenue.
Old favorites return to Octoberfest, and the decision on which beer to savor first will be a tricky one, to be sure. “We continue to have great beers offered from New Belgium Brewing Company,” says Wessley. “They are the third largest craft brewery in the United States. Their flagship, New Belgium Fat Tire, and a new fall seasonal, which is called, Tour de Fall, another great offering for the fall style of beer and that’s going to be a Pale Ale.”
Like the flavors of fall? Try a glass of Out of your Gourd Pumpkin Porter. “That offers a lot of nice attributes as well with pumpkin and cinnamon and ginger, for people that are looking for that real dark beer for the Octoberfest season.”
Octoberfest is an opportunity to have a little fun, so why not give the fruitier – flavored beers a try? “For people that like something on the lighter side of things, we offer the Shock Top, and something with a little more fruit flavor, we offer the Shock Top Raspberry Wheat.”
And last, but not least, there is even something for folks who need to stay gluten – free. That comes in the form of Johnny Appleseed Cider.
There is truly something for every beer lover in this buffet of beer at Octoberfest. Get your wristband and get in line for some remarkable flavors this year.