Rock USA’s 5th Anniversary!

rockusa_logoby Jane Spietz

WHAT: Rock USA 2015
WHERE: Ford Festival Park, Oshkosh WI
WHEN, COST & INFO: July 15 – 18, 2015
$69 through 7/3/15, $79 at the gate
All 4 days for $129 through 7/3/15, $159 at the gate

It’s hard to believe that the world class Rock USA festival is about to recognize its 5th anniversary! Its mission still applies today: “To deliver the maximum Rock Festival experience while still offering a very affordable ticket. To listen to what the fans want and cater to their experience in the best way we can. …and finally to deliver a kick-ass line up year in, and year out.” 

This year’s line up will be no exception to the rule, with headliners Alice Cooper, Def Leppard, Lynyrd Skynyrd, Judas Priest, Breaking Benjamin, Avenged Sevenfold and many great supporting acts scheduled to perform.

I touched base with Rock USA promoter Dan Liebhauser recently to get the scoop on this year’s event. 

Jane Spietz: Rock USA is about to celebrate its 5th anniversary! How has this world class event evolved over the past 5 years?

Dan Liebhauser: Five years ago Rock USA kicked off its first year with KISS, and attendance hit about 70,000. Last year the attendance had grown to about 100,000.

JS: What type of feedback have you been getting from fans?

DL: Looks like the rock fans approve of what we’re trying to do. Our goal is to deliver as broad a mix of rock entertainment as possible. In fact, our motto is: Sold Rock. No Limits.

JS: Tell us about the exciting line up for this year’s event. You have forecast that it will be a monster!

DL: Onstage for Rock USA’s 5th year is Judas Priest, Avenged Sevenfold, Def Leppard, Alice Cooper, Breaking Benjamin, Lynyrd Skynyrd and enough power acts to give us budget nightmares of $2 million dollars in talent.

JS: The ‘Who Do You Want?’ poll on the Rock USA website provides fans with the ability to state their preferences about whom they would like to see perform. How much is their input taken into account when acts are being considered?

DL: The very reason for the ‘Who Do You Want?’ feature is to allow us to tap into the pulse of our rock fans. This is probably the most important piece of info we use in buying out talent.

JS: Looking to the future, what are your hopes for Rock USA in the next five years?

DL: Big things happening for 2016! We plan on spending an additional $300,000 on talent and we want our rock fans to follow us on social media as we roll out some really exciting changes in the next coming months for Rock USA 2016.

JS: Thanks, Dan. Looking forward to another great event!

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